Rayna J Lewis

It started when my boss at Griff Paper and Film told me: “No one can have an emotional investment in our products; they exist to be thrown away.” He invited me to take it as a challenge and put my skills to the test. I began writing special interest pieces that highlighted the uses of Griff’s products and how they related to our everyday lives. The results spoke for themselves: the readership of Griff’s blog quadrupled within the span of a week.

This is a theme that has repeated itself throughout my career, and the reason is simple: I focus on people. The brilliant minds behind the business, services, and products have a passion for their work that is hungry to be shared with their audience. That same zeal gets readers more invested in the company on a personal level, making it stand out in their minds.

Be memorable. Give them a strong first impression that has them coming back for more.